The ride began in 2006, when I designed a theme called Cutline that became one of the most used themes on WordPress.com because of its simplicity, no-nonsense design, and typography.
That early success was great, but I realized that there were many problems facing the theme space...problems that I was going to have to solve if I wanted to make a theme that millions of people could use over many years.
In 2008, I created Thesis to solve some of these problems. As you know, it quickly became the industry standard for premium WordPress themes, thanks to innovation in key areas.
Not only did I bake the best SEO functionality directly into the theme, but I also empowered users to tweak their designs with point-and-click controls.
Shortly thereafter, many WordPress design shops went into catch-up mode to incorporate similar features into their themes.
But now times have changed.
Over the last couple of years, innovation in the WordPress theme space has completely stagnated.
Yes, people pumped out new designs and began adapting some of their old designs for the responsive web. Although this stuff is great for users, it's not innovation, and it sure isn't good enough for me.
I didn't want to just release a "new coat of paint" for Thesis.
I wanted to rebuild the whole engine.
And that's why I'm happy to announce that Thesis 2.0 comes out on October 1st.
To get a taste of what's to come, read the blog post here. We've got screenshots, and some teasers about all of the upcoming functionality!
-> http://diythemes.com/thesis/version-2-teaser/
Also, if you're as excited as we are at DIYthemes, leave a comment. I'd also love to hear what you think about everything we've got planned!
Talk soon,
Chris Pearson
DIYthemes, PO Box 5429, Austin, TX 78763-5429, USA
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